The Underwear Revolution
Prioritising Your Health, Not Just Your Comfort
By Saara Jamieson – Founder Cool Beans Underwear
As a scientist and entrepreneur, my challenging personal journey through infertility became a catalyst for innovation. Leveraging my background in medical research, I delved deeply into the scientific evidence behind male fertility and men's health, uncovering the significant yet overlooked impact of elevated scrotal temperatures—often worsened by traditional underwear designs. Combining my expertise and passion, I developed Cool Beans Underwear, a scientifically-backed medical device solution, designed specifically to enhance men's health and wellbeing globally.
Founder Saara Jamieson with husband Jordan with their first born, born after 3.5 year infertility journey. Saara conceive a mere 4 months after developing Cool Beans Underwear to optimise Jordan's sperm health.
Designed with Your Health in Mind
Cool Beans Underwear isn't just about comfort—it's about improving lives. Through a carefully patented design, this underwear dramatically reduces the harmful effects of excessive scrotal heat, impacting men's health at every stage of life:
- External Scrotal Pouch: Keeps the scrotum cool by positioning it away from the body, significantly reducing heat exposure.
- Breathable Mesh Fabric: Quickly releases heat and moisture, maintaining an ideal environment for health and comfort.
- Customised Comfort: Available in three tailored pouch sizes (Quokka, Koala, Wombat), ensuring every man can find his perfect fit.
- Premium, Safe Materials: Completely polyester-free, safeguarding your health without compromising comfort.
- New Structural Design: This new structure of underwear has been designed to solve two major issues with traditional underwear that affect men’s health – the absorption of core body temperatures and the insulating effect of the thighs – enhancing health and comfort.
Cool Beans Underwear is the worlds first and only testicular cooling medical to help improve men's health and be used as a medical aid pre/post operatively through it's new structual design to cool and support the testes.
Real Benefits for Real Life
Cool Beans Underwear is designed for every man, not just athletes or men with health conditions. It’s designed to help you live your best life, age gracefully, and comfortably face life's challenges, whether it's infertility, cancer recovery, or issues in the bedroom. Cool Beans could aid:
- Testosterone Boost and Vitality: Promotes higher testosterone levels via reduced testicular heat - enhancing energy, improving muscle growth, speeding recovery, and boosting overall mood and libido.
- Prostate and Testicular Health: Provides vital support during sensitive recovery phases, making a significant difference for those dealing with prostate surgeries or testicular conditions.
- Erectile Health and Confidence: Supports healthy blood flow and balanced testosterone, enhancing sexual performance, confidence and libido.
- Enhanced Athletic Comfort: Offers comfort and performance benefits for active lifestyles, reducing fatigue, enhancing recovery, and providing unmatched support during sports and daily activities.
- Better Sleep, Better Days: Promotes deeper, uninterrupted sleep, leading to refreshed mornings and improved mental health.
- Comfort in Difficult Times: Delivers gentle, cooling relief and comfort to those experiencing heat discomfort due to treatments for cancer or other medical conditions.
Real People, Real Stories
Since launching just over 12 months ago, Cool Beans Underwear has quickly gathered loyal users who share transformative stories:
“I love these, I can't go back to my old undies.”
“I'm 66 and struggled with testicular pain my whole life. For the first time, I'm pain-free.”
“I wear my Cool Beans under my knicks when I cycle, and I've never been so comfortable in the saddle.”
“I've been wearing my Cool Beans Undies to bed, and I find myself feeling so much more refreshed in the morning.”
At Our Core: Your Health Matters
At Cool Beans Underwear, our guiding principle is simple: putting your health first. We understand that health isn't just physical—it's about mental wellness, emotional resilience, and the quality of life you deserve at every stage. Our mission is to support and empower you in achieving your best health and living your best life.
Discover how Cool Beans can positively impact your wellbeing at Cool Beans Underwear.