COOLBEANS Book: One Woman’s Mission to Reclaim Fertility Through Men’s Health - Signed Copy

What a beautifully written and heartfelt story—full of love, loss, and the determination to tackle a problem most people don’t even know exists.

Can you believe that in just 50 years, the average male sperm count worldwide has dropped by half?

When Saara Jamieson and her husband, Jordan, went through the pain of miscarriages and fertility struggles, they realised something startling: everyone talks about women's fertility, but hardly anyone talks about men's. Male reproductive health was almost invisible—no tools, no language, no real medical focus.

In conservative cultures, it’s often a matter of shame—talking about fertility challenges can feel like a threat to masculinity. In more progressive countries, it's not shame but apathy—the quiet belief that men's health will just take care of itself. Either way, the result is the same: neglect.

As Saara says, “Men don’t talk about this stuff. They’ve been taught to tough it out, to keep quiet, and to just get on with it.”

Sharing her story became her way of opening up a conversation—not just for herself, but for her children, their future, and for everyone who has ever suffered in silence. She realised that speaking up wasn’t just healing—it was powerful. It gave others permission to talk too.

She wrote this book to change that silence. To make the conversation normal.

Part memoir, part startup journey, and part inspirational guide backed by science, this debut book is eye-opening and genuinely motivating. It's filled with practical health advice—and it’s valuable even if starting a family isn’t on your radar.

A wise, honest, and impressive debut.

Cool Beans is such a down-to-earth, eye-opening read. I couldn’t put it down. Saara takes you through her own struggle to fall pregnant, only to discover something hardly anyone talks about. Sperm health is often pushed aside when it comes to fertility. Realising her husband’s health was a big part of the puzzle changed everything, and what started as a really tough journey turned into the idea for Cool Beans underwear. It’s a story that’s real, funny at times, emotional at others, super inspiring and educational all rolled into one. If you’ve ever dealt with fertility struggles, or just want to read how someone turned their hardest moments into something amazing through her own start up this book is definitely worth picking up.

This book is a revelation. It dives deep into the often-overlooked world of men's health and fertility with clarity, compassion, and scientific precision. What sets it apart is its empowering message: that male fertility is not just a footnote in the conception conversation - it’s a cornerstone.... something so overlooked and misunderstood. Highly recommend for anyone who wants to take charge of their reproductive health or just support their partner... The Authors personal story is very touching and relatable, good on her for being so proactive and passionate!