The Cool Beans Story: Revolutionising Men’s Health

At Cool Beans Underwear, we aim to tackle overlooked health challenges with compassion, determination, and science. Our journey began with a personal struggle. For founders Saara and Jordan Jamieson, starting a family was fraught with heartbreak. After 3.5 years of trying to conceive and enduring miscarriages, they discovered a significant but underappreciated factor—testicular heat—may have been impacting their chances.

Saara, a medical researcher with expertise in anatomy, physiology, and reproduction, and Jordan, a medical imaging professional, set out to address this issue. Together they developed Cool Beans Underwear, a revolutionary solution to regulate testicular temperature. Just four months later, they conceived their son, Van, followed by their daughter, Heidi. Today, Cool Beans Underwear exists to empower men to take control of their health.

The Cool Beans Difference

Cool Beans is more than underwear—it’s a scientifically designed innovation addressing testicular heat, a critical factor in fertility, hormonal health, and recovery.

Testicular Cooling Technology: Optimises sperm health, supports testosterone production, and prevents overheating.

Patented Design: Features an elasticised mesh pouch to promote airflow and regulate temperature. The innovated design is widely patented, including in Australia, New Zealand, the USA, Canada, and Europe.

Versatile Use: Suitable for daily wear, post-operative recovery, and men prioritising health.

Our Mission

Cool Beans strives to empower men, normalise conversations around reproductive and men’s health, and innovate further with new health-focused products.

Our Founders

Saara Jamieson, a scientist (BSc) and advocate, and Jordan Jamieson, a radiographer (BMedImagingSc), combine expertise and personal experience to revolutionise men’s health. Cool Beans Underwear is their mission to transform lives and bring hope to couples everywhere.

Backed by Expertise

Cool Beans Underwear is TGA-certified as a Class I Medical Device and patented globally. It’s trusted by urologists, fertility clinics, and OB-GYNs for improving sperm health, enhancing recovery, and supporting holistic reproductive care.

Australian Register of Theraputic Goods