Revolutionising Men's Health

Revolutionising Men's Health

Our story began with our own struggle. I’m Saara, and with my husband, Jordan, we spent 3½ years trying to start a family—weathering heartbreak and miscarriages along the way. In that search for answers, we discovered that an often-overlooked factor—testicular heat—may have been standing in our way. It was a hard lesson, and it became our calling.

Our story began with our own struggle. I’m Saara, and with my husband, Jordan, we spent 3½ years trying to start a family—weathering heartbreak and miscarriages along the way. In that search for answers, we discovered that an often-overlooked factor—testicular heat—may have been standing in our way. It was a hard lesson, and it became our calling.

From Lab Notes to Little Ones

Saara, a medical researcher with expertise in anatomy, physiology, and reproduction, and Jordan, a medical imaging professional, set out to address this issue. Together we developed Cool Beans Underwear, a revolutionary solution to regulate testicular temperature. Just four months later, they conceived their son, Van, followed by their daughter, Heidi. Today, Cool Beans Underwear exists to empower men to take control of their health.

Our Mission

Cool Beans strives to empower men, normalise conversations around reproductive and men’s health, and innovate further with new health-focused products.

The Founders

Saara Jamieson—scientist and published research author in cancer genetics, and founder of the world’s first TGA-registered wearable for testicular cooling—created Cool Beans with her husband, Jordan Jamieson, a radiographer and medical-imaging professional. After our own 3.5-year infertility journey, we combined lab insight, clinical know-how, and lived experience to design a simple, science-led way to reduce testicular heat and support men’s health.

Backed by Expertise

Cool Beans Underwear is certified by Australia’s Therapeutic Goods Administration (the national medical-device regulator—think the FDA in the U.S.) as a Class I Medical Device and is patented globally. Clinicians in urology, fertility, oncology, and physiotherapy recommend it to support sperm health, aid recovery, and complement holistic reproductive care.

Milestones We’re Proud Of

We’re grateful that our work has been recognised by leaders in innovation and health. Cool Beans and I, Saara, have received national awards and finalist nods across e-commerce, medtech, and social enterprise—affirming the science and the heart behind what we do. Highlights include ORIAS Small Business Innovation (Winner), AusMumpreneur Social Enterprise Excellence (Winner), and CEO Monthly’s Sperm Health Innovation (Winner), alongside national finals such as iAwards, Startup World Cup (QLD), Women in Digital, InnovationAus, Power Retail All Star Bash, and Life Sciences QLD. Media features span the Today Show and the Sydney Morning Herald, among many others.

Future Proofing Men’s Health & the Next Generation

Part memoir, part manifesto, and part medical awakening, Cool Beans Biomed exposes the systemic neglect of male bodies and the urgent need to rethink how we care for them—from adolescence to fatherhood and beyond. Because if we don’t bring men back into the conversation—on fertility, hormones, mental health, and the future of family—we’re all fighting blind.

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