Saara’s mission is to future-proof fertility, hormones, and long-term wellbeing - improving health outcomes for men, couples, and generations to come.
She is tackling a global issue most people won’t touch: the everyday, modifiable drivers quietly undermining male reproductive and hormonal health at scale and the flow-on effects to mental health, chronic disease risk, workforce safety, and the health of future children. Saara’s work reframes men’s health not as a niche topic, but as a global health, productivity, and prevention priority hiding in plain sight.
And she didn’t stop at awareness. Saara built the only truly practical, anatomy-first solution designed for everyday life. While other products trying to solve this space are often uncomfortable, impractical, or unsuitable, Cool Beans is engineered to be worn daily - supporting airflow, reducing friction, and reducing the insulating effect of the thighs - so men can take action without disrupting their life.
Through product innovation, education, and public advocacy, Saara is driving a new standard in prevention: one where men’s health is treated as essential - for individuals, for families, and for the future we’re building.
- Category-defining insight: she’s addressing a global men’s health blind spot that almost no one is tackling seriously
- Founder who built the only practical solution: not just education - a real, wearable, everyday intervention
- Science translated into action: clear, credible, and immediately useful for leaders, clinicians, and communities
- Safety + performance lens: how fatigue, heat, stress and poor recovery compound into errors, near misses, and long-term health decline
- Bold, memorable delivery: real story, real data, real-world relevance - without shame, without fluff
- The Modern Male Health Blind Spot: the global issue nobody is tackling
- Heat, Hormones, and the Hidden Cost of Modern Work: why fatigue and near misses are rising
- Fertility is a Future-Generations Issue: why prevention must start earlier
- The Truth About Testosterone and Men’s Health: mood, energy, resilience, disease risk
- From Personal Crisis to Global Category Creation: how Cool Beans became a medical device solution and a household name