From Personal Struggle to National Spotlight – My Today Show Experience

Sharing My Story, Breaking the Silence on Men’s Health

by Saara Jamieson

Being on the Today Show was a surreal experience - a true “pinch me” moment. It felt like a breakthrough not just for me, but for the entire men’s health movement. Talking about male fertility on national television, using words like “testes” and “erections” in a public forum, is a significant step toward normalising these crucial conversations.

But this moment was about so much more than a TV appearance. It was a chance to share my family’s story and the mission behind Cool Beans - to help other couples avoid the heartbreak and isolation that come with infertility.

For years, men’s health has been largely overlooked in the fertility conversation, despite the fact that sperm health is critical to conception and long-term family health. I know this firsthand. After 3.5 years of struggling to conceive and suffering multiple miscarriages, I realised there was a critical piece missing - the role of testicular heat and its impact on sperm quality. This realisation led to the creation of Cool Beans Underwear, a product that’s now changing lives and helping families grow.

Just a quick note...
In the Today Show segment, I was introduced as a CSIRO medical researcher and scientist. While I did recently work at CSIRO within the Biosecurity Innovation space, my background as a medical researcher actually began at QIMR, where I focused on cancer research. I’ve since stepped away from that work to focus full-time on Cool Beans - bringing together my science background and our personal fertility journey to help others going through the same. Just wanted to set the record straight and acknowledge both institutions that played a part in getting me here.

Watch the Full Segment from the Today Show:

Why I Started Cool Beans Underwear

Cool Beans was born out of necessity. After trying to conceive for years, my husband Jordan and I discovered that sperm health and testicular heat regulation were factors we hadn’t fully considered. Using my background in medical research, I developed the first prototypes, which Jordan wore every day. Just four months later, we conceived our son - a moment that changed everything.

What started as a deeply personal solution quickly grew into a mission to help other men and couples facing similar challenges. Cool Beans isn’t just about conception - it’s about reducing miscarriage rates, supporting healthier pregnancies, and ultimately, helping couples build the families they’ve dreamed of.

The Bigger Mission - More Than Just Fertility

Through conversations with urologists, oncologists, and fertility specialists, and by diving deep into the science, I realised that Cool Beans is doing so much more than just supporting fertility. It’s providing comfort and support for a range of men’s health needs that often go unaddressed:

• Fertility Health: Optimising sperm health, reducing miscarriage risk, supporting natural conception, and helping couples conceive healthier children.
• Oncology Support: Providing comfort during radiation and chemotherapy treatments, as well as pre- and post-operative care for urological, testicular or prostate cancer.
• Post-Surgical Recovery: Supporting men recovering from hernia repairs, vasectomies, urological surgeries, and testicular sperm aspirations - promoting better healing and circulation.
• Athletic Performance and Comfort: Helping athletes reduce testicular damage caused by prolonged pressure and heat during intense physical activity.
• Everyday Comfort: Providing all-day support for men who want to stay cool and comfortable without compromising their long-term health.

Supporting the Next Generation of Athletes

Beyond fertility, Cool Beans is also supporting the next generation of athletes. We’re proud to back two incredible aspiring Olympians - Luke Morrison and Kipa Keremete - as they work toward their Olympic dreams. These athletes are using Cool Beans as part of their training and recovery, and we’re honoured to help them gain the recognition and financial support they need to reach the highest levels of international sport.

If you’d like to support Luke and Kipa directly, you can purchase Cool Beans Underwear using their unique links, found below. A percentage of the sales - 20% - goes directly to these athletes to support their Olympic dreams. This is just one more way that we’re supporting the health and success of men everywhere.

Buy Cool Beans to Support - Luke Morrison 
Buy Cool Beans to Support - Kipa Keremente 

You Are Not Alone

I know how isolating it can feel when you’re struggling with fertility, recovering from surgery, or facing men’s health issues that are rarely talked about. That’s why I’m so passionate about this mission. I want you to know you’re not alone.

Together, we can break down the stigma around men’s health and make these conversations part of everyday dialogue. It’s time to stop shying away from these topics and start talking about them openly - for the sake of our families, our futures, and our health.

Thank you for being part of this journey with me. Your support, your stories, and your willingness to have these conversations are what make all of this possible.

If you’d like to learn more about how Cool Beans can support your health journey, don’t hesitate to reach out. We’re in this together.

Email us at: hello@coolbeansunderwear.com